New technologies are changing the fundamental architecture and economics of the communications business.

What does this mean for broadcasters, webcasters, newspaper publishers, magazine publishers and just about anyone else engaged in the business of intellectual content?

Publish for your readers, broadcast for your advertisers

The future relationship between content, consumers and the media; what do modern news and content organizations need to do to succeed in the digital news age.

Christian Van Thillo, CEO, De Persgroep

Tyler Brule, Editor in Chief, Founder, Monocle Magazine, Founder, Wallpaper Magazine

Monique Villa, Managing Director, Reuters Media

Stephen Marshall, Co- Founder, Creative Director, GNN

Predications of the future media landscape based on ongoing research project.

How the developments in the world of terrestrial, satellite and cable telecommunications will inevitably impact on content providers.

The newspaper industry is at the front of the digital wave that is engulfing all media companies. Faced with dwindling subscribers with an aging demographic and advertisers wanting cross-platform impact, the print industry is fundamentally changing working practices and delivery options to maintain their revenues and brand value. Print-only is no longer an option and print-based media companies are now producing content via online video, mobile phones and via a host of digital platforms and applications. In this session we will examine these strategies and whether digital content such as video can save the print industry.

Edward Roussel, Digital Editor, Telegraph Media Group

Bas Broekhuizen, Editor, Volkskrant TV

Charles de Vroede, Deputy Chief Editor, de Telegraaf

Adriaan Bouten, Senior VP, Chief Information Officer, (I&M), McGraw-Hill

Joris Van Heukelom, Director, Cross Media, DAG

With newspapers at the centre of the digital storm, that industry's efforts to adapt are being closely watched by executives in broadcasting. So far, shifts to web based revenues has been less severe in television, though in the UK for example,  Google is forecast to take the biggest share of UK advertising revenues and overtake the top broadcasters as early as this year.  The response? Television goes to the web. In this session we will examine how traditional broadcast news organizations are competing in the cross-platform age. Is it enough to put your broadcast content online? How are broadcast news strategies changing to compete across all platforms how as the digital wave changed broadcast news?

Jörg Sadrozinski, Editor in Chief, ARD

Hans Laroes, Editor in Chief, NOS

Helen Boaden, Director, BBC News

Russell Merryman, Editor-in-Chief, Web and New Media, Al Jazeera International

Alexey Nikolov, Deputy Editor in Chief, Russia Today TV

Olivier Chapel, Country Manager, Zattoo

Video Journalism Goes Mainstream

The confluence of small, yet broadcast quality digital cameras and inexpensive and easy to use laptops edits means a complete restructuring of the basic calculus of how television and video are made, by whom and a what cost. It is now possible for quite literally anyone with a camera and an idea to produce video of a quality that was once achievable only by crew, producer and great expense and effort. This, fittingly, comes at the same time as the migration of video to the web creates whole new markets for low cost yet high quality video product. This is indeed a whole new world of video production.

Pat Loughrey, Director, BBC Nations and Regions

Tone Kunst, Editor-in-Chief, NRK Nordland

Christian Trippe, Brussels Bureau Chief, Deutsche Welle

Michael Rosenblum, President, Rosenblum TV

Prof. Adrian Monck, Head of Journalism, City University (UK)

The Concentra Award aims to promote healthy competition between the various makers of video news items. The Award also aims to stimulate creators to film and edit their own pieces, so that the entire production process is mastered by an individual.

To this end Concentra Media will award the annual prize to a journalist who, in terms of both substance and production, produced an outstanding and impactful news item that was broadcast or published on a news site. The winning journalist will also receive a prize of 10000 euro.

For further details, entry forms etc. go to www.theconcentra.org

The DNA2008 party will take place at Brussels' iconic landmark - The Atomium. The event is being hosted by The Brussels Regional Government. Coaches will leave the Marriott from 19.15

Based on extensive research of news consumption habits, this report gives critical insight in the surprising vieiwing, reading and clicking habits of news consumers.

Jean-Francois Dumas, CEO, Influence Communications

As the technology gets cheaper and the platforms get easier, barriers to entry drop away.  The power to create content, once in the hands of a select few networks and studios now is in everyone's hands.  iReport on CNN, iCaught on ABC News, Current.tv, Youtube and a host

of other platforms and broadcasters are beginning to create valuable new content from 'user generated material'.  This is more than just the occasional accidental video. This is empowering a whole new generation to create content that has a value, and sometimes migrates to the mainstream. How can conventional broadcasters harness this explosive new force?  How is this different from conventional broadcast and creation models? What are the rights issues involved here? What are the integrity issues? What does this mean for news and for entertainment? 

Chair: Bert Kok, Key Account Manager, ANP

Simon Bucks, Associate Editor Online, Sky News

Marcel Houtman, Managing Director, Skoeps International

Mike Sechrist, General Manager, WKRN TV, Nashville

Mark Jones, Communities Editor, Reuters

Pat Younge, CEO, The Travel Channel

Jouko Vierumäki, CEO, Fromdistance

Millions of people increasingly base their communications and social lives through social networks. This is a new, alien and challenging environment for news content providers. What sort of content will work well in social networks and how should news organisations develop relationships with these audiences.

Chair: Bart Becks, President International (& member of the board), Netlog

Yme Bosma, Manager Business Development & Partnerships, Hyves.nl

Rowan Barnett, Editor in Chief, The Avastar, Bild T-Online

Tom Turcan, Digital Media Development Director, The Guardian

Online and console based gaming is a huge, growing and driving market for eyeballs. It is to date, relatively untapped by traditional media companies. Recently there have been technical and innovative developments that have opened this market to traditional content providers. In this session we examine the possibilities for traditional news and information content being used in the gaming environment.

Chair: Xander van der Wulp, Head of NOS 24, NOS

Shu Chen Tan, Director "Tegenlicht", VPRO

Catherine Captain, Vice President of Marketing, msnbc.com

Eric Brown, CEO, ImpactGames

Mikkel Lucas Overby, Commercial Director, Serious Games Interactive

The opportunity to develop revenue streams from local classifieds is driving innovation in local news. Examples abound of successful local video driven, web based news operations - many of which include community reporting, citizen reporters, cable and internet hybrids. Many local newspapers TV stations are now competing across platforms to be the source of local new. In this case-study based session we hear the local news content, technology and financial success stories.

Chair: Oliver Luft, News Editor, Journalism.co.uk

Alexander Houben, Managing Editor, Volksfreund.tv

Niel de Kind, Business Manager Internet, WUZ.nl

Marcus Leser, COO, Telcast

With mobile devices set to be the news and information platform of choice media organizations need to be prepared. But what content will work on mobile? How will handsets develop to cater for richer content? How can current journalism and editorial processes be altered to accommodate the demands of mobile? Will a new visual language have to be defined for mobile?

Chair: Rob Praas, Project Manager, Media Academie

Russell Buckley, Managing Director, Europe, AdMob

Lara Ankersmit, Manager, Telegraaf Digital

Laurel Chamberlain, Director, Digital Media - News, Turner Media

Jan Maarten Groen, CEO, Mobi Concepts

Karl McGoldrick, CEO, Polymer Vision

How do you mix news content with the latest web-based applications, computer technology and graphics to create innovative news services? This session replicates the recent MELD research project developed in the UK by UCLan's Department of Journalism in collaboration with Sandbox.

Based on the well known 'Dragons' Den' TV format, journalists, computer, gaming and mobile technologists will combine to pitch their content enhancement ideas to a group of news executives. The pitches will explore the opportunities presented by mixing news content with technology and examine new ways to deliver news to audiences and communities.

Chair: Paul Egglestone, MELD Project Leader, Senior Lecturer, University of Central Lancashire

Rob Walk, Managing Director, Novarising

Harry van der Veen, CEO, Natural User Interface Europe

Jeroen Meens, Co-founder & CMO, City Live

Willem Endhoven, VP Marketing & Business Development, iRex technologies

Russell Merryman, Editor-in-Chief, Web and New Media, Al Jazeera International

Bas Broekhuizen, Editor, Volkskrant TV

Nico Verplancke, Program Manager, IBBT

 

How do the latest newsrooms accommodate broadband, community input, VJs, and multi-platform output? How is modern newsflow organized and how are limited resources allocated to maximize the impact of a story. What are the triggers for allocating maximum and minimum resources to a story and are modern newsrooms designed to create flexibility in the news editorial, production and delivery processes? In this session we examine the latest newsrooms and discuss how the demands of multi-format input and multi-platform output impact on news flow, news resources and the editorial process.

Chair: Brigitte Vermeersch, VRT

Bertrand Pecquerie, Director, World Editors Forum

Atte Jääskeläinen, Director, YLE News

Edward Roussel, Digital Editor, Telegraph Media Group

Geir Bordalen, Head of Technology, NRK News

Based on the EyeTracker07 research project Sara will outline how people watch news online. What is the visual appeal in blogs, online video, text, images and logos. Do online ads on news sites work? How much text do people read online? What is the average attention span for stories, videos and so on. Facinating and essential insight in to how people view news online.

Many news and media organisations are now using reporter, programme and editor blogs to reach out to their audiences. Most of these are add-ons to existing output, creating a further burden upon often overstretched production teams, but that need not be the case. Robin Hamman, a Senior Broadcast Journalist for BBC English Regions, is the man behind the scenes of the BBC's Blogs Network. Part of his role is to inform journalists and programme-makers about the usefulness of social media tools such as RSS, social bookmarking, blogging, social networking and photosharing. In adopting such tools, they not only make productivity gains, but can start to more easily turn many of their existing processes into compelling content which, potentially, will help them reach new audiences. Likewise, blogging need not be an additional burden on production teams - if integrated well into a programme it can be an essential driver of content both to and from audiences. In this session, Robin will outline the amazing potential and opportunity that arises when your news teams understand and use social media and blogs in the way enthusiasts do.

Robin Hamman, Senior Community Producer, Senior Broadcast Journalist, BBC English Regions and BBC Blogs Trial

BBC Blogs Network: http://www.bbc.co.uk/blogs

Robin Hamman's Blog: http://www.cybersoc.com

 

How do you mix news content with the latest web-based applications, computer technology and graphics to create innovative news services? This session replicates the recent MELD research project developed in the UK by UCLan's Department of Journalism in collaboration with Sandbox.

Based on the well known 'Dragons' Den' TV format, journalists, computer, gaming and mobile technologists will combine to pitch their content enhancement ideas to a group of news executives. The pitches will explore the opportunities presented by mixing news content with technology and examine new ways to deliver news to audiences and communities.

Chair: Paul Egglestone, MELD Project Leader, Senior Lecturer, University of Central Lancashire

Rob Walk, Managing Director, Novarising

Harry van der Veen, CEO, Natural User Interface Europe

Jeroen Meens, Co-founder & CMO, City Live

Willem Endhoven, VP Marketing & Business Development, iRex technologies

Russell Merryman, Editor-in-Chief, Web and New Media, Al Jazeera International

Bas Broekhuizen, Editor, Volkskrant TV

Nico Verplancke, Program Manager, IBBT

 

As the world goes to broadband, nonlinear and video on demand how do content providers quantify their reach? How do advertisers view the new content landscape? In this session we hear how advertisers are adjusting their working practices and expectations and what they will soon expect from media companies and content providers. How do media companies develop the digital sales story that incorporates cross platform offerings? What are advertisers interested in paying for?

Chair: Kristján Már Hauksson, Director of Internet Marketing, Nordic Emarketing

Richard Foan, Managing Director, ABCe

Maurits van Rijckevorsel, Business Manager Cross Media, De Telegraaf

Norm Johnston, joint CEO, MindShare Interaction EMEA

Current media law is designed to support old media business models and archaic copyright regimes. As media companies push their content on to any and all platforms and applications the current media and intellectual property (IP) laws fail to keep pace with change and appear increasingly anachronistic. There are many IP pitfalls ahead for the unwary news organization. How is IP regulation evolving to meet the new world of content? Should all content created with public money – programming from national broadcasters, EU video communication, NGO material, university research and lectures, NATO, OECD or UN press footage – be made legally available for anyone with a non-commercial interest to use? In this session we will discuss this and other new potential and radical proposals for the development of digital media regulation.

Chair: Willi Ruetten, Director, European Journalism Centre

Paul Keller, Director, Creative Commons International

Fabienne Brison, Of Counsel - Professor, Advocaat / Avocat,  Howrey LLP

Further speakers to be announced shortly

For most companies the visual representation of their brand and value goes little beyond a logo, the letterhead and a perhaps a corporate colour or font. Publishers have spent years cultivating their brands through highly crafted, well-written, carefully laid-out, stylized text all within the limits of the house-guide developed over the history of the publication. Now leading brands and publications need to translate their values in to video and find a new visual form of grammar that reinforces their brand. In this session we hear from all sides of this conundrum – experts in brand, experts in video and representatives from companies at the sharp end of this dilemma.   How do you develop an appropriate and distinctive reinforcement of your brand through video?

Chair: Richard Addis, Founder, Shakeup Media

Andrew Creighton, CEO Europe, Vice Magazine

James Montgomery, Editor, FT.com

Edward Roussel, Digital Editor, The Daily Telegraph

2008 is the do or die year for online video in your media organization. In this session we will provide practical and strategic advice to make sure you don’t miss the boat on this one. How to use video, how to change staffing roles and expectations, the do’s and don’ts of online video

Chair: Chuck Fadely, Multimedia Producer, Miami Herald

Andy Dickinson, Senior Lecturer, Digital and Online Journalism,

University of Central Lancashire

Michael Rosenblum, President, rosenblumTV

Further speakers to be announced shortly

How do you mix news content with the latest web-based applications, computer technology and graphics to create innovative news services? This session replicates the recent MELD research project developed in the UK by UCLan's Department of Journalism in collaboration with Sandbox.

Based on the well known 'Dragons' Den' TV format, journalists, computer, gaming and mobile technologists will combine to pitch their content enhancement ideas to a group of news executives. The pitches will explore the opportunities presented by mixing news content with technology and examine new ways to deliver news to audiences and communities.

Chair: Paul Egglestone, MELD Project Leader, Senior Lecturer, University of Central Lancashire

Rob Walk, Managing Director, Novarising

Harry van der Veen, CEO, Natural User Interface Europe

Jeroen Meens, Co-founder & CMO, City Live

Willem Endhoven, VP Marketing & Business Development, iRex technologies

Russell Merryman, Editor-in-Chief, Web and New Media, Al Jazeera International

Bas Broekhuizen, Editor, Volkskrant TV

Nico Verplancke, Program Manager, IBBT