Between the early 90s and 2000 Jan Maarten Groen worked in various sales and management positions in film distribution (PolyGram, Universal). In 2000 he became co-owner and MD of A-Film Distribution and since 2006 he is founder and MD of Living Colour Entertainment and MOBI Concepts. Though we develop concepts, produce applications and content and distribute them, Id still like to look at MOBI Concepts as an idea factory. Besides money, everyone carries a mobile phone. And even paying will be done by mobile phone in the near future. Mobile phones offer endless opportunities for communication, entertainment and infotainment. We know and we proved it, since we made applications for pop / film festivals like Lowlands, Rock Werchter and the Dutch Film Festival (NPS), Amsterdam Airport Schiphol and events like the World Mobile Congress (Barcelona 2008).