Mikkel Lucas Overby - Serious Games Interactive

Commercial Director

Mikkel Lucas Overby - Serious Games Interactive
Mikkel is Commercial Director at Serious Games Interactive as Commercial Director. He is part of the Executive Management and responsible for sales, marketing and promotion including all commercial partner relations. Prior to this position Mikkel worked in Nordea Bank, the largest financial institution in the Nordic region, as alliance and outsourcing manager responsible for strategic as well as operational projects. Mikkel holds a B.Sc. in Business Administration and Commercial Law and an M.Sc in International Management and Marketing. He did a PhD on the use and performance of alliances in high-tech industries at Copenhagen Business School and Stanford University. Mikkel has written several articles and book chapters on alliances and outsourcing.

DNA 2008 - Speakers overview

Confirmed speakers include


  • Helen Boaden - BBC News
  • Catherine Captain - msnbc.com
  • Hans Laroes - NOS
  • Stephen Marshall - GNN
  • Geir Børdalen - NRK News
  • Marcel Houtman - Skoeps International
  • Simon Bucks - Sky News
  • Christian Van Thillo - De Persgroep
  • Jorg Sadrozinski - Taggesschau.de
  • Yme Bosma - Hyves.net
  • Edward Roussel - Telegraph Media Group
  • Maurits van Rijckevorsel - De Telegraaf
  • Bas Broekhuizen - Volkskrant TV
  • Shu Chen Tan - VPRO
  • Jan Ouvry - VRT
  • Atte Jääskeläinen - YLE News
  • Rowan Barnett - The AvaStar
  • Olivier Chapel - Zattoo
  • Simon Cox - Turner Media Innovation
  • Lara Ankersmit - Telegraaf Digital
  • Joris Van Heukelom - DAG
  • Russell Buckley - AdMob
  • Jan Maarten Groen - Mobi Concepts
  • Richard Foan - ABCe
  • Andrew Creighton - Vice Europe
  • Mike Sechrist - WKRN Nashville
  • Michael Rosenblum - Rosenblum Associates
  • Eric Brown - ImpactGames
  • Reiner Mittelbach - IFRA
  • Christian Trippe - Deutsche Welle
  • Sara Quinn - Poynter Visual Journalism Center
  • Adriaan Bouten - McGraw-Hill
  • Alexander Houben - Volksfreund
  • Jean-Francois Dumas - Influence Communications
  • Niels de Kind - WUZ.nl
  • Rob Prass - Media Academie
  • Bertrand Pecquerie - World Editors Forum
  • Paul Egglestone - University of Central Lancashire
  • Chuck Fadley - Miami Herald
  • Oliver Luft - News Editor
  • Margot Wallström - European Commission
  • Norm Johnston - MindShare Interaction EMEA
  • Duco Sickinghe - Telenet
  • Monique Villa - Reuters Media
  • Prof. Adrian Monck - City University (UK)
  • Pat Younge - The Travel Channel
  • Mark Jones - Reuters
  • Paul Keller - Creative Commons
  • Tyler Brûlé - Monocle
  • James Montgomery - FT.com
  • Russell Merryman - Al Jazeera International
  • Mikkel Lucas Overby - Serious Games Interactive
  • Marcus Leser - Telcast Media Group
  • Tom Turcan - Guardian