Norm has been involved in interactive marketing since graduating from Chicago’s North Western University in 1988. After completing his MBA from Duke University in 1995, he joined Modem Media to manage AT&T’s 1996 Olympics interactive campaign. In 1997 Norm moved to the UK to open Modem’s first network office in London. He grew Modem’s London office from two individuals to one of the largest independent interactive agencies in the country. From 2004, as Managing Director, he grew Modem Media Europe (now rebranded Digitas London) by over 60% and bolstered its creative capabilities, resulting in it being the UK’s most-awarded digital agency in 2005. He is a member of the IAB Europe Leadership Council and a frequent speaker at industry events, including the recent 2007 Cannes Lions and the 2005 IAB Engage conference, where he spoke alongside Bill Gates and Martin Sorrell.