Richard joined ABC in 1984 and has now been with the organisation for 23 years. He has held various positions within ABC and was appointed Deputy Chief Executive in 1992. He stayed in this role for four years, during which time he delivered in house staff auditing to both the business press and exhibition sectors. In 1996, in response to the evolving ‘new media’ sector Richard was asked by ABC Council (major publishers, agencies and advertisers and their trade bodies) to create a new company to deliver industry agreed standards as a basis for certifying electronic media. This is where ABCe began.
Richard is Managing Director of ABCe. Richard has been involved in the ‘new media’ industry since before it came into the spotlight and as such is a very well known personality who is respected for his experience and informed opinion.
He is actively involved in key initiatives that will help deliver professionalism for electronic media as an effective communications channel and promote the importance of accountability.
Richard is currently Chairman of the global IFABC Web Standards Group and Chairman of JICWEBS (Joint Industry for Web Standards in the UK and Ireland). Richard regularly presents to the industry on issues associated with the accountability of electronic media. ABCe is the industry owned, not-for-profit organisation which provides independently verified traffic and related data across a broad range of new media platforms. ABCe has now delivered standardised certification for electronic media such as websites, email, SMS, iTV and WAP, as well as key initiatives such as IASH, COUNTER, IAB Adserving Standards, in many countries – global standards for local markets.