Rob Prass Studied History in Amsterdam and European Media Masters of Arts (EMMA) in Hilversum. Worked as programmaker mainly for Educational TV Projectmanager crossmedia creation,management and production at the Media Academie in Hilversum and Brussel. He s responsable for training and courses programmaking ,crossmedia and conceptdevelopment.He works national and international with broadcasters ,universities and commercial compagnies.He is now trainingsmanager for the http://www.mba-crossmedia.nl/ a MBA together with Lemniscaat school of management. Together with the BBC and the UIAH (Finland) he developed European conceptdevelopment. Leading in all these courses is interaction with the viewer/user based on the new possibilities,red button ,mobile and broadband.