Russell is one of the leading experts on mobile marketing, having overseen nearly 3,000 campaigns since 2000. MobHappy, his blog about mobile technology and mobile marketing, is one of the most popular on the web focusing on this area. Before specializing in mobile, he spent over 15 years working in marketing, including advising leading brands such as Coca-Cola, Diageo, Texaco and Mars. In 2000, he was recruited to be Director of Marketing of mobile marketing start up, ZagMe, one of the leading pioneers in mobile advertising. Russell learned about AdMob soon after the launch and joined as the first employee, with the remit of launching AdMob into the EMEA market. Russell is the Deputy Chairman of the Board of The Mobile Marketing Association for EMEA, is a regular speaker on mobile at conferences throughout the world and has published many articles, as well as a white paper on location based marketing.

AdMob Inc AdMob is the world's largest mobile advertising marketplace. Founded in 2006, AdMob allows advertisers to reach their customers on the mobile Web and publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to target and personalize advertising to their customers in 160 countries and serves over 1.5 billion ads every month.