Almost everything you see, read, wear and do has been influenced by Tyler Brule. Born in Canada, Tyler moved to the UK in 1989 where he trained as a journalist with the BBC television program Reportage. Later moving to print, he wrote for, among others, The Guardian, Stern, The Sunday Times and Vanity Fair. Tyler went on to launch Wallpaper* magazine in 1996, a title which became an instant publishing success. Wallpaper was purchased by Time Warner in 1997 and went on to sell in over 50 countries. The magazine has won numerous awards for its design, international relevance and use of typography and has become part of the cultural vernacular. The Wallpaper Group later expanded its portfolio to include a bi-annual fashion magazine called Spruce, and a Web site with wallpaper.com. In May 2002 Tyler sold his stake in Wallpaper* to focus on developing Wink Media, the full service intelligence-driven design agency he founded in 1998.

In November 2002 he bought back Wink Media from Time Inc, and the agency was relaunched and renamed Winkreative, with Winkorp being the parent company. Guided by an editorial spirit, Winkreative's past and present clients include Swiss International Air Lines, Sky One, Marks & Spencer, Bally, B&B Italia, Spanair, James Perse, Pottery Barn, Stella McCartney, Prada and Pringle. Winkreative also publishes a biannual forecast reporting on upcoming trends in the retail, travel, transport and luxury sectors.

In 2005, Brûlé hosted the TV media magazine The Desk on BBC 4. In 2006, he co-produced "Counter Culture" - a documentary series about cultural aspects of shopping - on the same channel. He was a regular columnist for the Financial Times, The New York Times and Neue Zürcher Zeitung am Sonntag. His "Fast Lane" column, which appeared in the Weekend supplement of the Financial Times, was a write-up of his observations on travel, trends and high-end consumer goods, gathered in the course of his travels during the week, which often seemed to involve visits to more than two continents. In October 2006, he announced that he would create a new magazine, to be called Monocle.

In December 2006, he announced in his "Fast Lane" column in the Financial Times, that he would be taking a break from the column at the close of the year to work on projects. February 14 2007, the International Herald Tribune announce a "new weekly column on urbanism and global navigation" by Brûlé, starting on the 3rd of March. The premiere issue of Monocle was launched February 15th. 2007.