Brussels-Capital Region is an autonomous Belgian region. It is bilingual French and Dutch and covers the territory of 19 counties. It has its own legislative and executive bodies. At the heart of Europe, open to the world, Brussels hosts almost 16,000 business seminars every year. Brussels is known as the headquarters of the European institutions, but it is also home to numerous other international institutions: 120 international governmental organisations and approximately 1,400 NGOs. With 159 embassies and 2500 diplomats, it ranks second in the world in terms of diplomatic representations. The Government of Brussels-Capital Region is proud to welcome DNA2008, because Brussels is where the news is.

Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals - as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign, M-Audio, Pinnacle Systems, Sibelius, Softimage and Sundance Digital. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid's products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar(R) statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid(R) Film Composer(R) system for motion picture editing. For more information about the company's Oscar, Grammy(R) and Emmy(R) award-winning products and services, visit www.avid.com.

City Live is a platform that allows you to easily use, share, create, manage and distribute widgets across the Web and mobile devices. This platform is open to cities, brands and local organizations that are looking to easily distribute online services to mobile handsets and social networks, maximizing development effort and consumer reach. City Live’s platform has been nominated “Best Technology Foresight” at the 2006 World Communication Awards. For more information, please visit www.citylive.be.

DoubleClick is a provider of digital marketing technology and services. Many of the world's top marketers, publishers and agencies utilise DoubleClick's expertise in ad serving, rich media, video, search marketing and mobile advertising to help them make the most of the digital medium. From its position at the nerve centre of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 14 data centres worldwide, the company employs more than 1,300 people and delivers billions of digital communications every day. Learn more at emea.doubleclick.com. http://www.doubleclick.com/emea

Erudict has a clear mission…. “To become the number one provider of infrastructire technologies and services for enabling the new economy” Developing a solid ICT-infrastructure means using the best possible technology to efficiently centralize, securely store, swiftly monitor and make terabytes of information readily accessible to all those who need to use it throughout a company. Our highly motivated and dedicated professionals and consultants provide expert advice and service to the markets in Belgium and Luxemburg. For more information visit www.erudict.com or mail: info@erudict.com

IBBT, the Interdisciplinary institute for BroadBand Technology, is a research institute founded by the Flemish government, aimed at Information and Communication Technology (ICT) in general, and the development of broadband applications in particular. IBBT’s primary mission is to develop highly competent human capital and to carry out multidisciplinary research on behalf of the Flemish business community as well as the Flemish government. IBBT receives a yearly budget of 23,2 million euro. Since its foundation in 2004, IBBT has started over 30 projects with more than 120 organisations. These projects strive for the joint development of innovative applications in several domains, as there are health care, mobility, new media and e-government.

Nedstat is European leader in website analytics. The products and services enable companies to improve the effectiveness and profitability of their online communication and business. Nedstat makes website analytics straightforward and accessible for users of all disciplines. Products are easy to use, reports are clear and fast to access, services and support are personal and high quality. At DNA 2008 Nedstat will present its latest product innovation Stream Sense™. New ground breaking reports answer critical questions about video stream usage including click behaviour during advertising messages.

About ON-AIR Systems ON-AIR Systems is a leading international supplier of computer-based broadcast automation solutions and delivery services for all types of television channels. With over a decade’s experience in the development of playout systems, it has an unrivalled knowledge and understanding of a channel’s needs. Based in London and with a worldwide distribution network, ON-AIR provides proven, cost-effective solutions and services for broadcasters around the world - including the BBC (UK), The Concentra Group and RTV (Belgium), Levira (Estonia), TBN (South Africa and Spain), Telesud (France), TVN (Poland), YLE (Finland), ImaginasianTV (USA), Angel TV (Singapore), Anadolu University (Turkey), Lincoln University (UK) and Ajman TV (UAE)

Russia Today is the first English-language news channel presenting different views on events in Russia and abroad. 24/7 we bring you the latest news in politics, business, and social developments. Every day millions tune in to see stories they can get nowhere else, see places they didn’t know existed. Russia Today’s open, unencrypted signal can be received from over 10 satellites, allowing millions of viewers on all continents to tune in. The channel offers high-quality broadcast on the Internet at www.russiatoday.com. The best news reports, stories and programmes can be found in the special Russia Today section on YouTube.

Stream Group builds the bridge between internet and TV by seamlesslyintegrating the two. Our thesis is that the internet will drive an explosionof exciting, partly user generated, TV content that will become available to consumers on-demand and on-recommendation. Stream Group therefore has developed a series of tools that allow exploitation of these interactive TV/web hybrid solutions, such as advertising-, recommendation-, messaging- and search tools. Our interactive television platform can be deployed in a variety of settings, and allows the inclusion of other devices like PC’s, handhelds and game consoles.

Telenet is Belgium’s largest supplier of broadband cable services. Telenet has matured from a creative start-up to a serious challenger in broadband internet, telephony, interactive entertainment and enterprise services. Today Telenet delivers quality voice, broadband internet, TV and iDTV applications – all via an extensive cable network to many homes across Flanders and Brussels. Enterprises and the public sector benefit from our services in Belgium and Luxembourg thanks to our comprehensive connectivity and value-added services via fibre, coax and DSL solutions. Telenet wants to play a leading role at the place where television, internet and telephony intersect.

AV-i, your essential trade magazine! In twenty years the trade magazine AV-industrie has become a reference in the Belgian audiovisual landscape. A very large bilingual audience finds in this av-journal many interesting and contemporary topics. This professional publication from Magelaan keeps you informed of the latest developments in the sector. As a trade magazine AV-i offers customer-oriented information for av-professionals and decision makers at companies or organisations interested in audiovisual matters. During DNA 2008 in Brussels you can benifit from a promotion: eight issues at the price of six! For just 30 EUR a year you'll get an impressive amount of useful information about the audiovisual world. Visit our website www.av.be and subscribe now to AV-i, a trade magazine that will impress you.

Journalism.co.uk is a UK-based news, resource and recruitment site that has been covering the global online publishing industry since 1999. Independently published,Journalism.co.uk aims to provide an unbiased and informed view of the digital revolution for publishers and journalists. It has also acted a gateway for thousands of journalists commencing or developing their careers, providing training information, job leads, and "how to" articles.

For over 20 years now Media Marketing has been known for its publications and tools for marketing and communication professionals. The monthly Media Marketing Magazine, The Marketing Book (marketing and advertisers year book), Media Plan (media year book) and MM News (the weekly newsletter with the latest news on communication, marketing and media). Media Marketing is also co-organizer of the Merit Awards and the Belgian EFFIE Awards.

Since 1965 Press Gazette has been the must-read trade publication for journalists in the UK. During those 40+ years we have supplied journalists with information, advice and news that has helped shape the opinions and views of the UK press. We offer unrivalled access to the entire 40,000 journalistic community and the wider communications sector. Every month we engage with over 150,000 of the most influential professionals in the UK through our portfolio of a weekly magazine, website, e-casts, job sites and events; including the renowned British Press Awards.

Become the innovator! Think out of the box. Free your mind. If you innovate, you must dare to leave the beaten paths. PUB Magazine helps you find your way. And gives you a clear vision on the whole marketing, communication and media scenery. The ideal supplement to PUB Magazine is our e-zine PUB News. Thanks to your daily update there is nothing that escapes to your attention. Curious about this magic touch ? Discover the PUB-power on www.kluwer.be/pub. Or go to www.pub.be.

TVBEurope is the market leading monthly television technology magazine for the European broadcast marketplace and also produces the HDMasters conference and the IBC Daily

AZ Media has been producing high quality non-fiction programming for all of Germany’s major broadcasters since 1995. Formats include: magazine programmes, feature reports, documentaries and docu-soaps. Apart from providing content we have also developed a comprehensive broadcast services division in Germany. Since 1999, we have been the technical service provider for the RTL (Europe’s biggest TV station) studio in Berlin. In 2004, AZ Media designed and built one of the most advanced broadcast centres in the world for RTL in Hamburg.

Against the background of a rapidly and constantly changing information technology, Belga has drawn up a strategic plan in order to face these challenges in a proactive way: a segmented coverage of information meeting the sector's quality standards, backed up by state of the art technology. Belga has evolved from a classic press agency into a multimedia information centre, from a cost-center into a market led 'transparent' company working in partnership with its clients. Currently, the agency has an annual turnover of more than 16,6 millions €, an increase of 16,5% on the previous year. This progress should continue in the coming years, due to the development of the editorial approach and of new products.

Deutsche Welle is Germany’s international broadcaster. It carries out its legally defined mission while remaining journalistically independent. DW is Germany’s media visiting card throughout the world – with DW-TV, DW-RADIO, DW-WORLD.DE and the DW-AKADEMIE. Deutsche Welle is an innovative media enterprise. DW offers globally accessible multimedia information in more than 30 languages. It uses the latest digital technology for production and broadcasting and, in particular, draws on the expertise of a multinational team of some 1,500 employees from more than 60 countries.

The European Journalism Centre is an independent, non-profit institute based in Maastricht, The Netherlands. Its aim is to give further training to mid-career journalists and media professionals and says it is dedicated to the highest standards in international as well as European journalism. The institute also acts a partner and organiser at the European level for media companies, professional organisations, journalism schools and government bodies seeking to establish activities and projects

IFRA (www.ifra.com) is the worldwide research and service organisation for the news publishing industry. With head­quarters in Darmstadt, Germany, it has acted since 1961 as the platform for decision-makers from the newspaper industry. IFRA offers its services primarily to its more than 3100 members in about 80 countries. IFRA’s research work provides the basis for this and results in standardisation ­projects as well as international and regional exhibitions, conferences, seminars, workshops, study tours, training events, Newsplex consulting and international competitions. The IFRA Expo – “the annual event of the newspaper industry” – held at major European venues, is the world’s most important trade exhibition for newspaper companies and their partners. IFRA Expo 08 will be held from 27 to 30 October 2008 in Amsterdam under the motto “Get the Big Picture!” (www.ifraexpo.com). IFRA Magazine, the international magazine for newspaper strategy, business and technology, is published in se

The Media Academie is the training institute for the broadcasting companies and the audio-visual industry. The aim of the Media Academie is to provide quality training for radio, television (national, regional and international) and new media in the field of both programmes and facilities. In addition, the Media Academie organises courses for the audio-visual industry and provides presentation and media trainings for companies and institutes. The Media Academie designs tailor-made courses and training-projects for national and international companies or organisations.

Metro is a free newspaper in Belgium, distributed on working days and aiming in particular at 18-44 year old urban, active mobile students and commuters, with a sense of curiosity. Separate Dutch and French-language versions, each with their own content, are available in railway stations, universities and from dedicated newsstands. It is the second largest newspaper of the country with over 800,000 readers. It has a complete online version 'Metrotime' available in .pdf format as well as a slightly simpler layout in ordinary html; the latter also has extra advertising, links, and a small forum. The most recent issues' main articles might be more readily available online then the complete newspaper.

The Concentra Award, now in its third year, aims to promote healthy competition between the various makers of video news. The Award also aims to encourage creators to film and edit their own pieces, so that the entire production process is mastered by the individual. The annual prize is given to a journalist who, in terms of both substance and production, produced an outstanding news item that was broadcast or published on a news site. The winning journalist will also receive a prize of 10000 euros. For the first time, and reflecting the convergence of media, this award for video excellence will be open to journalists from any news organization.

Having started VJ training courses in 1988 the Rosenblum Institute team are world leaders in videojournalism and VJ training. Thousands of people have now been trained through the exclusive VJ Bootcamps -intensive group sessions, held at hotels or in classrooms across the country and around the world. Training is done in groups of 12-30 people, lasting from a weekend to three weeks. At the VJ Bootcamps, students are taught to shoot, write, script, edit, produce and direct in video. They are both creative as well as technical, and they are as much about pursuing a creative vision as they are about knowing which button to push.