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DNA2008 - Digital news Affairs

Surviving the digital news age



A major international conference featuring more than 50 top speakers from the editorial, marketing and business teams from the world’s most innovative media companies including:


The world of media is changing fast.

New technologies – cheap broadcast quality video cameras, laptop video editing software and an Internet that carries video images globally for free – are rewriting the fundamental rules of the news and content business.

How are businesses to respond?
DNA2008 will be the first gathering of a converged news and content business in Europe. The event will bring together cross media professionals to discuss the challenges of the fundamentally redefined news industry. From innovative and profitable business models to changing working practices this event will highlight and promote success stories in a converged news and content industry

Confirmed speakers include:

  • Margot Wallström, Vice President, European Commission
  • Helen Boaden, Director of News, BBC News
  • Christian Van Thillo, CEO, De Persgroep
  • Monique Villa, Managing Director, Reuters Media
  • Tyler Brule, Editor in Chief, Founder, Monocle Magazine, Founder, Wallpaper Magazine
  • Adriaan Bouten, Senior VP & Chief Information Officer (I&M), McGraw-Hill
  • Laurel Chamberlain, Director, Digital Media - News, Turner Media
  • Stephen Marshall, Co- Founder, Creative Director GNN
  • Joris Van Heukelom, Director, Cross Media, DAG
  • Edward Roussel, Digital Editor, Telegraph Media Group
  • Maurits van Rijckevorsel, Business Manager Cross Media, De Telegraaf
  • Bas Broekhuizen, Editor, Volkskrant TV
  • Michael Rosenblum, President, Rosenblum TV
  • Reiner Mittelbach, CEO, IFRA
  • Jörg Sadrozinski, Editor in Chief, ARD
  • Charles de Vroede, Deputy Chief Editor, De Telegraaf
  • Willi Ruetten, Director, European Journalism Center
  • Hans Laroes, Editor in Chief, NOS
  • Alexander Houben, Managing Editor, Volksfreund
  • Sara Quinn, Faculty Member, Poynter Visual Journalism Center
  • Pat Loughrey, Director, BBC Nations and Regions
  • Tone Kunst, Editor-in-Chief, NRK Nordland
  • Mark Jones, Communities Editor, Reuters
  • Cristian Trippe, Bureau Chief, Deutsche Welle
  • Simon Bucks, Associate Editor Online, Sky News
  • Marcel Houtman, Managing Director, Skoeps International
  • Mike Sechrist, General Manager, WKRN TV, Nashville
  • Yme Bosma, Manager Business Development & Partnerships, Hyves.nl
  • Rowan Barnett, Editor in Chief, The Avastar, Bild T-Online
  • Andre Zalbertus, CEO, Centre TV
  • Oliver Luft, News Editor, journalism.co.uk
  • Russell Buckley, Managing Director, Europe , AdMob
  • Lara Ankersmit, Manager, Telegraaf Digital
  • Jan Maarten Groen, CEO Mobi Concepts
  • Shu Chen Tan, Director, VPRO
  • Catherine Captain, Vice President of Marketing, msnbc.com
  • Eric Brown, CEO, ImpactGames
  • Atte Jääskeläinen, Director, YLE News.
  • Jan Ouvry, Head of News, VRT
  • Edward Roussel, Digital Editor, Telegraph Media Group
  • Geir Bordalen, Head of Technology, NRK News
  • Olivier Chapel, Country Manager France & Belgium , Zattoo
  • Andrew Creighton, Chief Executive, Vice Europe
  • Richard Foan, Managing Director, ABCe
  • Simon Cox, VP, Turner Media Innovation, Time Warner Advertising Council






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Main sponsors

  • Brussels Hoofdstedelijk Gewest

Exhibitors and Supporting Sponsors

  • ON-AIR
  • Erudict
  • Stream Group
  • Telenet
  • IBBT
  • City Live
  • Nedstat
  • Avid
  • Russia Today
  • DoubleClick
  • Videohouse

Media Partners

  • Media Marketing
  • PUB Magazine
  • Society of Editors
  • TVBEurope
  • Masterfiles
  • Press Gazette
  • journalism.co.uk
  • Emerce
  • AV-I
  • Express Be
  • Frank Watching

Supporting organizations

  • AZ Media
  • Belga News Agency
  • Deutsche Welle
  • Media Academie
  • Metro
  • The Concentra
  • The Rosenblum Institute
  • European Journalism Centre
  • IFRA

DNA2008 - Speakers overview

Confirmed speakers include


  • Helen Boaden - BBC News
  • Catherine Captain - msnbc.com
  • Hans Laroes - NOS
  • Stephen Marshall - GNN
  • Geir Børdalen - NRK News
  • Marcel Houtman - Skoeps International
  • Simon Bucks - Sky News
  • Christian Van Thillo - De Persgroep
  • Jorg Sadrozinski - Taggesschau.de
  • Yme Bosma - Hyves.net
  • Edward Roussel - Telegraph Media Group
  • Maurits van Rijckevorsel - De Telegraaf
  • Bas Broekhuizen - Volkskrant TV
  • Shu Chen Tan - VPRO
  • Jan Ouvry - VRT
  • Atte Jääskeläinen - YLE News
  • Rowan Barnett - The AvaStar
  • Olivier Chapel - Zattoo
  • Simon Cox - Turner Media Innovation
  • Lara Ankersmit - Telegraaf Digital
  • Joris Van Heukelom - DAG
  • Russell Buckley - AdMob
  • Jan Maarten Groen - Mobi Concepts
  • Richard Foan - ABCe
  • Andrew Creighton - Vice Europe
  • Mike Sechrist - WKRN Nashville
  • Michael Rosenblum - Rosenblum Associates
  • Eric Brown - ImpactGames
  • Reiner Mittelbach - IFRA
  • Christian Trippe - Deutsche Welle
  • Sara Quinn - Poynter Visual Journalism Center
  • Adriaan Bouten - McGraw-Hill
  • Alexander Houben - Volksfreund
  • Jean-Francois Dumas - Influence Communications
  • Niels de Kind - WUZ.nl
  • Rob Prass - Media Academie
  • Bertrand Pecquerie - World Editors Forum
  • Paul Egglestone - University of Central Lancashire
  • Chuck Fadley - Miami Herald
  • Oliver Luft - News Editor
  • Margot Wallström - European Commission
  • Norm Johnston - MindShare Interaction EMEA
  • Duco Sickinghe - Telenet
  • Monique Villa - Reuters Media
  • Prof. Adrian Monck - City University (UK)
  • Pat Younge - The Travel Channel
  • Mark Jones - Reuters
  • Paul Keller - Creative Commons
  • Tyler Brûlé - Monocle
  • James Montgomery - FT.com
  • Russell Merryman - Al Jazeera International
  • Mikkel Lucas Overby - Serious Games Interactive
  • Marcus Leser - Telcast Media Group
  • Tom Turcan - Guardian